Los Angeles Angels Case Study



Objective

We wanted to measure visitation at Angel Stadium while running a campaign for the Los Angeles Angels during July 2021. We teamed up with StreetMetrics, to conduct a lift analysis to understand how likely the audience exposed to an Adload trailer advertisement was to attend a game versus a control group that had never been exposed.



Campaign

We ran our campaign for the Angel’s that promoted ticket sales in the month of July when they had sixteen scheduled home games. The campaign was focused on a custom geofence around their market.


We ran lift analysis from July 2nd – August 14, 2021, with a fourteen-day post-campaign conversion window. We identified mobile devices that were exposed to our campaign, then determined if the exposed devices appeared at Angel Stadium.



Results

People exposed to Adload’s Los Angeles Angels campaign were 45.45 % more likely to visit Angel Stadium when compared to people unexposed to the campaign. The data showed the campaign drove 357 visits to Angel Stadium over the measured period, nearly 119 more than the control group.


"Positive Lift. People exposed to the AdLoad Los Angeles Angels ads were 45.45 % more likely to visit the Los Angeles Angels Stadium when compared to people unexposed to the ads. Based on the observable group of exposed devices, we believe the ads actually drove 357 visits to the Angels stadium over the measured period, nearly 119 more than the control group." StreetMetrics


CAMPAIGN STATS

Los Angeles Angels

Impressions Per Mile: 18
Daily Impressions: 16,155 (Avg)
Total Impressions: 483,462


Duration: 30 Days
Visitation Lift: 45.45%
Visits: 357

About StreetMetrics

www.streetmetrics.com

StreetMetrics’ Visitation Analysis is designed to measure in-store foot traffic attributable to an Out-of-Home (OOH) ad campaign. Our technology identifies mobile devices that were exposed to an OOH ad, then determines if the exposed devices appeared at a given location. We leverage trillions of points of geo-location data to effectively measure store visitation as a result of exposure to an OOH ad.