Opportunities available to carriers via using display technologies to turn their trailers into mobile billboards.
Billboards on 18 wheels or on-road advertising with Adload’s Dustin Cox
In today’s episode, Dustin Cox, Chief Revenue Officer at Adload joins us to talk about the opportunities available to carriers via using display technologies to turn their trailers into mobile billboards. This allows both brands to reach new customers and carriers to earn extra revenue on their equipment.
Freightwaves: Freightcasts Billboards on 18 wheels or on-road advertising with Adload’s Dustin Cox
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FreightWaves is a price reporting agency (PRA) focused on the global freight market and the leading provider of high-frequency data for the global supply chain. FreightWaves’ price, demand, and capacity data allow customers to benchmark, analyze, monitor, and forecast the global physical economy.
Without logistics, the supply chains that keep the global economy moving would cease to exist. Forty percent of the global economy is tied to logistics-dependent industries and there are millions of logistics firms that keep supply chains moving.
The professionals that manage these logistics networks are under constant pressure to monitor threats, manage costs, and keep supply chains liquid and predictable. Unfortunately, their operations face volatility created by changes in economic, regulatory, geo-political, and technological developments. Natural and man-made disasters can also wreak havoc on logistics operations.
Adload is a data driven AdTech platform leveraging the nation's massive transportation industry as mobile digital billboards for high impact street level messaging. Adload's digital mobility allows dynamic content to be displayed at the right time and place using geofence targeting capabilities. With over 2,000,000 semi trucks on the road daily, Adload’s platform enables marketers to launch gorilla-style targeted campaigns at scale on a moment's notice. Adload end to end advertising solution includes nationwide displays, software, and analytics.