What Drives Adload: Taking DOOH Advertising to the Next Level

---

What Are DOOH ads?

You’ve already seen OOH ads for years—think billboards, bus shelter signs, and even ads on cars. DOOH ads take this outreach further by digitizing it. Now, advertisers can create dynamic displays that an agency can update in real time rather than a single, static image. Instead of living with a billboard for months, DOOH ads are changeable and adaptable in a fast-moving world.

Does DOOH Advertising Work?

Consumers are increasingly blocking or avoiding digital ads on their phones and computers with ad blockers. But the average person is spending more of their time outside their home—out of doors—and placing advertising there just makes sense. Unlike the ads on their phones, people can’t skip OOH ads. Consider the possibilities when you combine this resiliency with the flexibility and speed of digital media.

After 30 years in the transportation industry, Adload realized the enormous potential of integrating DOOH advertising with trucking routes. Each trailer on the road presented an opportunity to reach a captive road audience. And with more than two million truck trailers on the road at any given time, that’s a lot of untapped potential.

Common Misconceptions About Adload DOOH Ads

As with any new media, there are skeptics about the effectiveness of DOOH ads on trucks. For example, many companies worry that they won’t be able to track their ROI—how can they know the ads are working? However, Adload trucks from top shippers like Amazon, Uber Freight, UPS, FedEx, and more all follow dedicated freight routes that adhere to tight schedules. And because the routes are predictable, Adload can ensure the DOOH ads are visible in top markets with audience measurements and real-time GPS tracking. Adload partners with industry leaders such as StreetMetrics to get third party analytics and impression verification.

How Adload DOOH Ads Target Audiences

Many companies want to get the most out of every advertising dollar and worry that out-of-home advertising can’t target audiences. But one of the benefits of creating digital out-of-home ads to go on trucks is that Adload can use GPS tracking. Adload can play tailored content according to precise specifications such as location, time of the day, and more. Adload uses shippers that operate between large markets and those that stay in dedicated local markets, ensuring advertisers get the optimal amount of playback desired.

How Adload Is Creating Opportunity Ahead of Competitors

While Adload isn’t the only company providing transit DOOH advertising, some crucial points set them apart. For instance, Adload’s displays remain on for eight to ten hours at a time as their trucks traverse their dedicated routes. Other DOOH transit ad services do not have inventory playing continuously—those frequent stops disrupt the amount of displayed content. It’s a lost opportunity to expose more people throughout the day.

In addition, Adload has developed the optimal screen size and height off the ground to maximize visibility whether the vehicle is parked or moving through traffic. In fact, Adload’s displays are visible as much as 150 feet away. And by elevating the screens ten feet from the ground, Adload has ensured that large trucks, vans, and other vehicles won’t obscure the ad from view. Heavy traffic isn’t a barrier since the displays are visible three to four cars back.

Why Make OOH Digital?

Many advertisers worry about the software component and are hesitant to work with something that could become complicated and challenging to analyze. But Adload has developed a simple, end-to-end platform that encompasses the software, hardware, and analytics companies need to roll out effective advertising with a demonstrable ROI.

How Adload DOOH Can Reach Markets Traditional OOH Can’t

Many cities and towns have regulated the number of billboards, and other out-of-home advertising companies can place, often for aesthetic reasons. That’s why integrating DOOH with dedicated freight routes is a crucial part of the evolution of out-of-home advertising. Traditional OOH isn’t always an option due to local regulations or other limitations. But DOOH ads can forge ahead. Wherever a freight vehicle can go, your ad—and your message—can go, too.