Diesel Direct Case Study
Objective
Diesel Direct wanted to increase its visibility and attract new customers with an Adload advertising campaign. Their main objective was to increase website traffic and form submissions, emphasizing hiring CDL drivers and interest in fuel services.
Campaign
Diesel Direct chose to use a custom geofence around their Northern California market. The campaign ran for 90 days with multiple creatives, including four for their services and four for their hiring campaign. This kept the content fresh and refreshing every time it was displayed.
Results
The campaign resulted in a significant increase in both website visits and form submissions. We measured the performance of the campaign using Analytics data integrated to their website. We measured their website and form performance during the same period before the campaign versus the same number of days after the campaign. This resulted in an average 17% increase in form submissions and an 18% lift in website traffic.
Form Submission Increase
Audience Measurement
Demographics are drawn from household-level Census demographic data of Mobile Advertising IDs (MAIDs) that were exposed to a trailer display.
Proof of Play Coverage
Age
Education
Ethnicity
Income
Affinities
Key consumer groups based on their behavior in the real world.